Attract
According to the Swedish Institute, Sweden’s nation brand is one of the strongest in the world – built on innovation, trust, democracy, sustainability and quality of life. This reputation makes Sweden an attractive destination for trade and investment as well as talent. At the same time, skill shortages across many sectors mean that companies need to look beyond national borders. International talent doesn’t just fill urgent gaps – they bring new perspectives, boost productivity and help businesses grow.
When meeting international audiences, we use the name Sundsvall & High Coast Region – a name chosen with the target audience in mind. By bringing our municipalities and employers together under one shared offer, we become clearer, more relevant and stronger in the global competition for talent. We know that we are at our strongest when we work together – and that belief is where our work with international talent begins.
Why you should recruit international talent
Are you unsure where to start? You’re not alone – but you’re in the right place. This guide will help you cut through the noise, skip the stress and recruit international talent with confidence. Since rules and laws change rapidly every now and then we decided to focus on general inspiration and advice. To keep you updated on a detailed level, we are providing you with the links you need.
Sharing Sweden
A platform that promotes the Swedish nation brand internationally. Here you can find downloadable material such as videos, images, brochures and other communication resources that can be used in recruitment and international outreach.
Work in Sweden
A platform aimed directly at the international target group, offering practical information about what it is like to work and live in Sweden. Visitors can explore topics such as career opportunities, everyday life, relocation and Swedish workplace culture.
The international target group
Our international target group consists of people seeking both professional development and a more sustainable, balanced way of life. They are driven by a combination of career opportunities, security, nature, simplicity in everyday life and the possibility of building a good life for themselves and their families. They are not just choosing a job – they are choosing a whole lifestyle.
To attract them, we need to be clear, open and concrete: showing that there are future-focused industries, strong opportunities for growth, a welcoming society and a way of life where work and everyday life can truly be balanced.
Magazines for attracting international talent
The magazines below can help you attract, recruit and support international talent. All publications are available to read online, and printed copies can be ordered free of charge.
For potential employees
Move to Sundsvall & The High Coast Region
This magazine presents the Sundsvall & the High Coast Region as a career destination. For those who are considering taking a job here — or who may have already been offered one. It provides a first impression of the place, the lifestyle and the opportunities. At the same time, it serves as support if one has already moved here and wants to get to know us better.
Regional magazine – Move to Sundsvall & The High Coast Region
The Insider’s Guide to Moving and Living in Sweden
This magazine has a broader focus and offers an overall picture of Sweden. It offers concrete and practical tips that are useful to know before and during a move to Sweden. The magazine is particularly useful if someone is moving to Sweden for the first time.
The Insiders Guide To Moving and Living in Sweden, sharingsweden.se
For recruiters and employers
The Insider’s Guide to Recruiting International Talent
This magazine is designed for anyone who recruits, or is considering recruiting, international talent. It offers inspiration, practical insights, and actionable advice to support you throughout the recruitment process.
The Insider’s Guide to Recruiting International Talent
Order free copies
Our magazines can help you connect with people who have recently moved to Sweden or are considering making the move. Simply fill in your details and let us know which publications you are interested in, and we’ll send them to you free of charge.
Order magazines about moving to Sweden and Sundsvall & the High Coast Region
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Inspiration and tips
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