Toolbox for employers

About our region

Sweden has a strong international reputation. The country is associated with openness, innovation, security and a work-life balance that attracts talent from around the world. These values are often what spark the initial interest – but the decision to actually relocate is shaped by the bigger picture. That is where our region comes in.

When meeting international audiences, we use the name Sundsvall & High Coast Region – a name chosen with the target audience in mind. By bringing our municipalities and employers together under one shared offer, we become clearer, more relevant and stronger in the global competition for talent. We know that we are at our strongest when we work together – and that belief is where our work with international talent begins.

Why the Sundsvall & High Coast Region

Those of us who live here know how much time, security and balance truly matter in everyday life. In the Sundsvall & High Coast Region, you can find exactly that. Clean air, beautiful water and nature just around the corner, while our towns and cities offer services, culture and safety in a way that makes everyday life simple.

This is a place where there is room to truly live – not just reside. Less stress. More space. More life.

Career opportunities

Sundsvall & the High Coast Region offer the best of both worlds: strong industries and career opportunities in cities that are vibrant, yet small enough to keep life simple.

The northern nature

Breathe the cleanest air you’ll ever experience. Sip Europe’s finest tap water – tasting like it came straight from a mountain stream.

Progressive values

Sweden is a frontrunner for progressive values and leads the way in equality, with strong anti-discrimination laws that ensure everyone is treated fairly, no matter their background.

The green transition

Northern Sweden is at the forefront of the country’s most significant transformation since the Industrial Revolution: The Green Transition.

Be honest when telling the story of Sweden

For someone moving to Sweden, and to the Sundsvall & High Coast region, much of what attracts people is the sense of safety, the closeness to nature, the work-life balance and a labour market in transition. But there are also aspects of our culture and geographical location that can feel challenging at first.

Here, life follows the rhythm of the seasons. Winter is long, cold and dark, and the pace of life shifts with the daylight. It can feel unfamiliar at first, before finding your own way of settling into the stillness. Summer, on the other hand, is intense and almost unreal in its brightness – but also short.

Building a social life can take time, and Swedish workplace culture may be difficult to interpret in the beginning: quieter meetings, fewer hierarchies and a high level of individual responsibility. At the same time, practical systems such as banking, identification documents and housing can feel more bureaucratic than expected. Everything works – but it often requires patience and, sometimes, a bit of support.

We do not want to discourage people, but we need to be transparent. Honesty makes it easier to understand the place, settle in and eventually appreciate the things that may feel unfamiliar at first.

Things that may be important to communicate

  • Long, dark and cold winters
  • Short but intense summers
  • Large geographical distances
  • A work culture shaped by quiet communication, consensus and a high degree of individual responsibility
  • Social networks and friendships may take time to build
  • Learning Swedish often becomes more important than expected
  • Practical systems cam take time to navigate (for example banking, ID registration and housing)
  • Experience of working with international colleagues can vary between workplaces